- Gaming. Logan Paul sells controversial Pikachu Illustrator for nearly $17 million, breaking Pokemon TCG world record
- Streamers. MrBeast announced his biggest puzzle yet during the Super Bowl: $1,000,000 for the first to solve it
In recent years, we have seen how the content creation sector has evolved tremendously. In the past, YouTubers were, for the general public, 'geeks' who played video games, while now in many cases they are authentic international stars with a reputation of actors, sportsmen or artists. The clearest example of this worldwide is MrBeast, the world's biggest YouTuber, who has already transcended far beyond content creation itself.
Thanks to his own style of content creation with spectacular formats and a lot of production, the American has managed to become the number one on YouTube, reaching no less than 468 million subscribers on his main channel. But the MrBeast empire has not stopped there, as his company, $5 billion MrBeast Industries, now encompasses much more than content creation, as revealed by Jeff Housenbold, the CEO of this corporation.
Everything MrBeast generates with his company
Housenbold broke down MrBeast Industries and divided its production into three sections, the first and most important, of course, being content: "We have three divisions: our media division, YouTube, YouTube Shorts, TikTok, Instagram and Beast Games. All the content is one division and today it represents approximately half of the revenue"
But the YouTuber is moving into snacks, toys and even telecommunications: "The second division is our consumer products and services, with Feastables as an anchor, the world's largest ethically sourced chocolate brand. Our MrBeast Labs toy is now the number one action figure in America, and we have Lunchly which is our snack product. In addition to our joint venture with Jack Links for Beef Jerky. We are also launching a phone company 'Beast Mobile' and a financial services platform,"
And the latest 'leg' of this empire is the most recent, one designed for the content creators themselves: "The last division, which we are really excited about, is building a bilateral marketplace and a global platform for creators, connecting creators with Fortune 1000 marketers who want to access the creator economy".