Jorge Ávila Andrade is a communications professional with over 28 years of experience in journalism, editing, and content creation, renowned for his work with prestigious media outlets and his expertise in sports, entertainment, and soft news. With a consolidated career as an editor and writer, he has worked and collaborated with leading media organizations, including Diario Deportivo Récord (Editor, Reporter, Columnist), Grupo Expansión (General Content Editor), Televisa (Broadcaster, Writer, and Radio Producer, Digital Chief Editor), Diario 24 Horas (Soft News Editor), and Rolling Stone (Film Critic), among others. He served as Storytelling and Communication Leader at Tolko Comunicación y RP, where he developed and executed internal communication campaigns for top global companies such as Grupo Bimbo, 3M, Braskem Idesa, and Cinépolis. His background and passion for sports have enabled him to excel in creating content related to leagues such as the NFL, NBA, MLB, Formula 1, tennis, the Olympics, soccer, boxing, and more, producing reports, chronicles, and analyses that have captivated national and international audiences. In the entertainment field, he has a distinguished track record in film and music, having written articles, opinion pieces, reviews, and conducted dozens of interviews with international celebrities for specialized outlets such as Televisa, Cinemanía, and Variety. He has also played a significant role as a critic for the Online Film Critics Society and Rotten Tomatoes. Currently, as Web Editor for MARCA, he leads the editing of English-language content for the U.S. market, writing and publishing news on sports, entertainment, lifestyle, politics, and international affairs. He is distinguished for his ability to lead teams, manage projects, and handle crises, as well as his expertise in corporate communications, social media, and public relations.
